Top 5 analytics tools for advertising campaigns on Google and Facebook
Data and analytics are important, no matter what your industry. They help to understand and anticipate the needs of your target audience, which allows you to improve your results.
- One of the most popular web traffic tracking tools is Google Analytics. This tool allows you to measure not only the number of visitors to your website, but also their behavior: time spent on the site, pages visited, and the sequence of actions.
- Facebook Insights provides an in-depth analysis of your page visitors, providing important information about user demographics, how they interact with your content, and the overall performance of the completed page. This tool is an integral part of promotion, as it provides insight into the audience’s reaction to published content on Facebook.
- SEMrush is a comprehensive SEO and marketing analysis tool. It helps you research competitors, keywords, and audit your website. SEMrush allows you to analyze the most effective keywords for driving traffic, as well as track your website’s position in search engines.
- Rival IQ is mainly aimed at analyzing what your competitors are doing. In addition to reports on standard Facebook analytics metrics (engagement, demographics), you can also use the Rival IQ dashboard to study other companies’ activities.
- In 2021, Facebook discontinued support for its built-in Facebook Analytics tool and introduced the Meta Business Suite. This set of tools is designed to manage advertising, commerce, and content publishing on Facebook and Instagram. In addition, it includes a basic analytical tool for analyzing information about your page and posts.
Each tool is unique, so it will bring its benefits. Try them out to evaluate the advantages and choose the best method for tracking your metrics.
