Almost every experienced marketer has faced the situation of a Facebook ad page being blocked, and it can be an unpleasant experience. However, in most cases, this situation can be corrected and even prevented in the future. By understanding the reasons for the blocking, you can save time, restore your account, and continue running your ad campaigns without any hindrance.
The main reason for blocking a Facebook account is fraud. To lose access to Business Manager and account history, it’s enough to do so:
- Use a fake name and surname in your personal account, not your real name.
- Add any image to your avatar that will not be associated with your face and will not allow you to be identified.
- Ensure minimal activity in your personal account.
- Launch Business Manager immediately after registering an account, rather than waiting 2-3 weeks.
The social network blocks users for suspicious activity. To verify this, try setting up your account quickly, without a break of 1-2 days. Facebook considers this unusual and suspicious. Provocative creatives with big promises, as well as dynamic creatives for the first promotion, rather than standard ones, as is usually done, are also negatively viewed. Therefore, if you want to avoid being blocked, it’s best to follow Facebook’s rules and behave like a normal user. Their list is publicly available, so every user can familiarize themselves with the terms and conditions. With such a responsible approach, you will be able to use the full functionality of Business Manager and enjoy positive results without violations and blocking.